Shopping Cart

Once upon a board, Red Co-founder John Hibbard realised there might be a better way of doing things. It was 2008 and paddleboarding was just getting going. As he paddled along on a heavy composite SUP, he had this crazy idea that it could be made better with an inflatable board.

Having spent over a decade as a full-time competitor on the professional windsurfing world tour he was no stranger to watersports. He saw the potential of SUP and how it could allow pretty much anyone to enjoy the world around them from the water, but how many of those people had enough room to store a 12-foot board, let alone a vehicle to transport it?

John's single-minded determination to deliver the world's best paddle board experience by never compromising on performance, took him on a journey of discovery, adventure and innovation which continues to this day. Check out the video below to see how far we have come in the past 10 years: 

The Red team has grown quite a bit since the early days but we’ve never lost the personal, approachable service we pride ourselves on. We love that Paddleboarding is accessible for everyone and are truly grateful to our incredible community of paddlers in over 60 countries worldwide who help make Red what it is today.

Built on the same principles, we’re so excited that Red Original, our range of premium watersports accessories is the next chapter in the Red story.

To find out more about our award winning, industry leading, inflatable paddle board, head over to the Red Paddle Co website: